As an alternative, https://pxroproject.net/blog/display-ads-google-sizes/ you can learn from others. More misses that you need to avoid if you are a neophyte in the acly click (ppc) board.
1. Inability to put in order tracking the transformation
You cannot improve the one you never measure. While tracking clicks, cost, ctr, etc. It is important that tracking the conversion is considered the most important metric, due to the fact that https://pxroproject.net/blog/display-ads-google-sizes/ it measures if the user is acquired a positive profit from his investments or not.
Occurs at the end of the click and filming, whether visitors are taking the desired procedure on your site, whether:
- Record in the information ballot product
... And also no matter what the observer determines the transformation. What price do these transformations have to you?
2. Poor grouping of keywords in the ad groups
In the event that you create your advertising communities in your campaign of the main search engines, it is desirable to earn good hard groups with closely related keywords. Why? Since, when the available keywords are in thin groups, this facilitates the presence of a very topical copy of advertising for their compliance. The corresponding advertising copy means that people are more likely to press their own questionnaire. From this composition of the advantages, and you get probable benefits from:
- A higher level of viewing the click (ctr) - an improved quality score - reduced cost for a click (cpc) - improving the rank - reducing the costs of the conversion due to the cost reduction
Poor grouping of keywords in the ad groups, obviously has the opposite effect for what we strive to achieve here .
You have the opportunity to conduct a similar technique in the spreadsheet - or several free tools have been identified that you can help visitors with the data, for example, the keywords of wordstreams or in the editor of the main search engines also have a grouping function keywords.
3. Without sharing filtration settings - and the display of the campaign
This error, then i see the dinosaulus. It does not separate the search network from the display system. Program settings are that, here you indicate what google environment you want your ads to appear. Never use the default campaign setting google, kindly shows that "they recommend for newcomers to advertisers." The field will come to the conclusion that they are located in separate campaigns, if you must use, as well as a search and display. I missed anything? Is there a question related to the errors of the main search engines? Drop the comment below.